Whether you run a small-scale business or a global conglomerate, the chances are that you will need to hire a professional voiceover artist at some point. A good voiceover is essential to the success of your campaign – it should convey meaning, lift the words of a script off the page and be memorable. A weak or mismatched voice can take your work from top-notch to below-par rapidly.
Even if you are working within a tight budget, a high-quality voiceover is still an crucial asset. A good voiceover may even make up for the lack of video production. Don’t skimp when budgeting for a professional voiceover to ensure the message of your campaign comes across as engaging, fluid and easy to follow as possible. A good voiceover will be adaptable, flexible and willing to cater to your specific requirements.
Ultimately, amazing content, imagery and voice combined will enable you to create an effective, successful campaign. Ensure the three components work in symbiosis, and it is likely that you will have produced a masterpiece!
It’s not just what they say, but the way that they say it! A professional voiceover artist is able to do the following to showcase your script in the perfect manner…
If your voiceover believes what they are saying, the audience is likely to follow suit. The right voice for the job can illustrate a range of emotions, and reassure people that you’re honest. The right voice can empathise with its audience, and deliver the words in an open and reliable way.
Finding the right voice for the job is critical. If you are promoting a professional high-level video, you may want to consider formal and informative tones of voice; if you are trying to appeal to young children, you may want to chose a more friendly, energetic voiceover.
They convey an authoritative tone
In order to keep your audience’s attention, you may require a voiceover that is both authoritative and credible. The voiceover should be informative and come across as knowledgeable on the subject matter. Providing your voiceover with a brief prior to recording will ensure that they understand (at least a little of) the meaning of the content. A good voiceover will achieve this, but also do so in a friendly and accessible way.
They are able to showcase humour
In some instances, it might be appropriate to add some comedy to your campaign. But comedic timing is a skill – if you require an injection of humour in your piece, don’t leave it to amateurs. A professional could well leave your audience crying tears of joy, instead of just crying.
Voiceover persuasion is an art
A voiceover’s best weapon is their ability to persuade an audience. An engaging and convincing voice does wonders! Perhaps you are selling a product? Or maybe you have a call to action in your campaign? A winning voiceover is one that exudes confidence and can woo any audience into taking an interest.
What to avoid in a voiceover
Firstly, it is important to be believable – and that often means not being too excitable or animated. If every sentence sounds like it ends with an exclamation mark, the audience won’t be able to differentiate between which pieces of information deserve special attention and not.
Similarly, if the voiceover is too loud or speaks too fast, your listeners may become annoyed or confused. Be simple, clear and concise, but be lively and excited to an extent.
Looking for quality?
If you are looking for high-quality voiceovers that can accommodate your specific requirements at a reasonable price, Soho Voices implores you to visit our websites. We offer a range of voiceover services and we are happy to help you find the style of voice you require.
For more information or to listen to some of our voiceover samples, please click here. Or feel free to call us on +44 (0) 207 437 3202 or send us an email at email@example.com.